Health Check — Free

Find out whether your membership is built to last.

A free overview of your club's membership health — identifying structural risks that standard reports don't reveal.

What it is

An early warning check for structural risk

The Health Check identifies structural membership risks at the point where they can still be addressed — before they become visible in the headline numbers and significantly harder to fix. It is based on a small data submission from your existing membership system.

The purpose is clear: to identify specifically where in the membership structure risks are developing — and give club management something concrete to act on.

At one club, membership grew by 39% while the proportion of established members fell from 67% to 51%. The headline figure suggested a healthy club. The underlying structure revealed that growth was not translating into a stronger established membership.

What's included

Executive Summary
Risk ratings across all six analytical dimensions, with a written summary of the most significant findings.
New Member Retention analysis
Retention at 12, 24, 36, 48 and 60 months — broken down by age band, gender and handicap status. Identifies the precise point in the membership journey where attrition concentrates, and which member groups are at highest risk of leaving.

No cost. No commitment.

From the New Member Retention analysis

New Member Retention analysis

Representative report for illustration — not real club data.

The Health Check includes one complete analytical dimension. The Full Assessment covers all six — see everything we measure →

What the Executive Summary shows

Six dimensions. One clear picture.

The Health Check breaks the membership into six structural dimensions and rates each one independently — giving club management a precise view of where the foundation is sound and where risks are developing, before they show up in the headline numbers. So when there is a problem, club management know exactly where it is — and what to address.

Dimension risk ratings
Recruitment &
Replacement
Strong
New Member
Retention
Mod–Elevated
Handicap
Engagement
Mod–Elevated
Member
Stability
Moderate
Demographic
Sustainability
Mod–Elevated
Gender
Pipeline
High

Your Health Check includes an Executive Summary — with a risk rating for each dimension and a summary of the most significant findings.

How it works

Three steps from your data to your overview

1

Request your Health Check

Fill in the contact form and we'll send you the data specification within one working day.

2

Send us your data

A simple export from your existing membership management system — most clubs can provide this within a day.

3

Receive your Health Check

We'll return your Health Check within a few working days of receiving your data — ready to share with your club's management.

No member names or personal identifiers are required. BirdieIQ works with anonymised membership data — join dates, leave dates, membership category, gender, handicap status and month and year of birth. Date of birth is provided as month and year only, with no name or contact details attached. All data is handled in full compliance with GDPR and treated with strict confidentiality.

What comes next

From Health Check to Full Assessment

The Health Check identifies the pressure points. The Full Assessment explains what is driving them, what to do about it — and what fixing them could be worth to your club financially, not just structurally.

Where the Health Check gives you risk ratings across all six dimensions and one full analytical section, the Full Assessment delivers a complete diagnostic across every dimension: the behavioural patterns behind the numbers, retention broken down by age, gender and handicap status, a five-year structural trajectory, and a Risk Analysis that draws it all together and ranks the areas of greatest concern by severity.

It also includes the Signals Page — giving club management an updated picture every month of whether the membership is getting stronger or whether new risks are emerging.

See a full comparison on the Pricing page, or explore the Full Assessment.

Start your Health Check — free

We'll return an Executive Summary covering six structural dimensions — with a risk rating for each and a summary of the most significant findings. No cost, no commitment.

Start your Health Check Explore the Full Assessment →